About Us

We understand that smaller businesses don’t have the budget or people to execute and organize marketing promotions and plans. Compared to large brand brands that can afford a marketing department and expensive agencies, our mission is to use our experiences to help marine brands achieve big results. Sometimes it just takes a content strategy, or brand re-fresh. Whatever it is, it shouldn’t cost you an entire years budget, we can help.

Krista and Linda met working together at Bombardier Recreational Products - Evinrude. They worked in the Marketing Communications department. Krista worked for over 13 years in the Evinrude Johnson Outboard Motor in Pro Staff and Ambassador Marketing, while Linda worked as a Sr. Brand Marketing Specialist focused on digital marketing and sponsorships.

After the dissolution of the Evinrude brand, we reconnected to brainstorm ways on how we can continue to work in an industry we both are passionate about. Forming Fresh to Salt Marketing Consulting was our way to say in the marine business while using our experiences to help the community of smaller businesses achieve corporate results.